Zoo Lights Poster Concept

Skills: Illustration, Social Media
Software: InDesign, Photoshop, Procreate

Project: To create a poster concept for Zoo Lights.

Process: I began by crafting 20 thumbnails to explore various layouts for the poster. From these, I refined 3 rough drafts from my preferred thumbnails. Ultimately, I decided to merge elements from two rough drafts (the light bulb motif and the Scandinavian illustrations) to get the final result. Using Procreate, I illustrated this Scandinavian style pattern within the light bulb shape to capture the bright and cozy vibes of one of my favorite events in Madison.

Below are my thumbnails and three roughs:


© 2024 Deidre Rubie // Terms of Use // Privacy Policy