Volcano Inn Rebrand Concept
Software: InDesign, Illustrator, Photoshop
Project: To create a rebranding concept for Volcano Inn. I created a logo, a website, collectible badges, instagram posts, a notebook and tote bag.
Idea Statement: Volcano Inn is a budget-conscious bed and breakfast near Hawaii National Park, making it the perfect getaway for backpackers.
Process: My goal was to make the brand feel adventurous and eco-conscious. For the logo, I was inspired by the red anthurium which surrounded the Volcano Inn. By making the red anthurium come out of the volcano, it symbolizes lava, growth, and the richness of the soil. I made a badge style logo to play off vintage scout badges.
I created a series of patches that backpackers could earn and iron on their backpacks or gear; reminiscent of summer camps and scouting. To go with the patches, I created an Instagram social media campaign to advertise them. I also created a landing page where users can easily book a room and learn more about the island through a blog.