Software: InDesign, Photoshop, Illustrator
Project: To create two-ad series for a topic of our choosing featuring typography.
Process: While I was in Japan, I taught at an agricultural school. I did a lot of research on Wisconsin’s agriculture so I could make my English lessons interesting and relatable to my students while sharing information about my home. This is how I learned that the USA produces the 3rd most ginseng in the world, with 98% of the USA’s ginseng being produced by Wisconsin.
All this to say: I wanted to feature ginseng, a large but little known part of our state’s history. I was inspired after reading a comic series about ginseng roots and the families who harvested them so I chose to go with a bold, hardworking feel.