Family Foundations Campaign
Software: InDesign, Illustrator, Photoshop
Project: Create blog thumbnails and social media carousels for a series of blog posts surrounding families and mental health. The blogs were enjoyed so much that I made them into a downloadable booklet.
Process: I made a mind map around families, which instantly made me think of yards and parks. I also used windows and plants to symbolize growth and new opportunities. Since Rogers is a behavioral health company, I went with soothing watercolor landscapes to adorn the pages while maintaining readability. More than just a pretty background, the watercolor landscapes also nod to the intersection of art and mental health.